• White America will look you dead in the eye after a white policeman cracks open the jaw of a 12-year-old girl in a bathing suit or empties his bullets into a 12-year-old playing in a park, and say, without a trace of irony, โ€œTheyโ€™re just doing their jobs,โ€ and go to the trouble of creating #NotAllCops because the idea that even the most innocent black lives matter is unpalatable. Efforts to bring attention to police brutality since Oscar Grant in 2009 have grown substantially, but the media still uses language to relentlessly shame and silence national protest, which gets parroted by White America in derailment Bingo-winning dialogue on any subject having to do with race.